Your Deal Training, why?

Women are the worst at negotiating for themselves

Women are not good at negotiating and therefore do not like to. This is public opinion. A recent survey says that’s not so crazy: women are lied to four times more often than men in negotiations.
Staggering is the fact that both men and women lie more often to women during negotiations. Researchers from the University of California and the University of Pennsylvania have found that this is due to the stereotype people have of women. Women are expected to be nicer and less competent than men. This makes them more gullible and less likely to find out the truth, or it is thought.

A possible reason for the differences in rewards, which cannot yet be explained, is that more men negotiated their salaries than women. When given a new job, 42% of men and only 25% of women negotiate about their salary. In addition, men ask for a raise during their career more often (37% of men and only 26% of women).

Source: survey by University of California & University of Pennsylvania and CBS

Your Trainer Monic Buhrs

About Monic Buhrs

Monic Bürhs (1962) has a background in electrical engineering, business administration, economics and marketing. After filling several different management positions she founded In Touch women resource management ( in 1997 with Elisa de Groot. Since then she has got many highly educated women into several management functions. Nowadays, she mainly concerns herself with training and coaching women considering their career prospectss. She is also the author of several management books including the Dutch bestsellers ‘Stratego for women’, ‘Strategic negotiating for women’ and ‘Strong men, smart women’. Her latest book is called ‘Men don’t bluff’.

Worked for (amongst others): KPN telecommunications, Royal IHC, Koninklijke Horeca Nederland, ABN-AMRO banks, Deloitte, PGGM, Delta Lloyd insurance.


Your Deal

In this training we will be working on the four steps in the negotiation process. What are these steps, how can you prepare these steps and how can you recognize the moment for negotiation.

Learning objectives:

• When do I negotiate?

• About what do I negotiate?

• How much do I have to ask for?

• How can I prepare?

• What to do when given the answer ‘no’

• How do I ‘stay in the game’?

This is an interactive workshop where there will also be plenty of opportunity to laugh.

Max. 20 participants

Duration: 3 hours

Course materials included.

Please contact us


Your Deal

In this Masterclass we not only learn about different ways to negotiate but also practise them.

In the morning we focus on the 4 steps of the negotiating proces. Defining these steps, how to prepare for each step and how to recognise that particular stage in the negotiating proces. We will also learn about the different archetypes, taken form Greek mythology, to understand how to negotiate with these different  archetypes. What kind of goddess are you and how can you steer your own behaviour to be able to influence the other. Finally you will create your own checklist for your personal case.

In the afternoon you work on your own case and several generic cases. You practise with an training actor. He will react within his role (alm archetypes come by) and give you feedback on getting your points across. The afternoon is all about practising and learning from each other.

Learning objectives:

• When do start negotiating?

• What can I negotiate about?

• With whom am I negotiating (archetypes)?

• How can I influence the other?

• What checklist do I need?

• How much do I have to ask for?

• How can I prepare?

• What to do when given the answer ‘no’?

Max. 6 participants

Duration: 1 day

Course materials included.

Please contact us


Your Deal

It is also possible to have a tailor-made one-on-one coaching session. You decide on topics and content of this session together with the trainer. The coaching session is set a convenient date and time for both you and the trainer.

Just 1 participant

Duration: at least 3 hours

Please contact us

Contact Superwomen Academy:

Headoffice: Wendy Broersen Tel. +31 06 29252938

UK/Ireland: Andrea Paterson Tel. +44 06 29252938

Germany/Switzerland/Austria: Sylvia Martin Tel. +49 151 6722 8165

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