You are being Googled
6.8 million Dutch people are active on Facebook daily (an ever increasing figure). This growth comes mainly from the 60+ target group. Instagram now has 1.2 million users, of which 900,000 use daily. LinkedIn, the biggest business like social media channel, has 4.2 million users of which 0.3 million use daily.
When you make an appointment with someone, or when you apply for a job, you don’t know if you will be googled. HR gladly uses this possibility and doesn’t just look at your LinkedIn profile, but also all your other social media pages. Women often like social media but rarely use the possibilities to present themselves properly or to screen themselvesf. This seems to be because these options are often somewhat more technical and they find this tricky.
Source: numbers are from Newcomb research & Consultancy BV 2017
Your Trainer Wendy Broersen
Experienced in advertising with lots of love for her trade. Studied Art School in Rotterdam and San Francisco USA. Has won several advertising awards and started her own business in 2003. Works for large and small clients to ‘keep her on her toes’. Nowadays, advertising is communication and she has her name on 2 books about Pinterest. She frequently gives training, courses and workshops on Social media.
Initiator of Superwomen which has grown to be a national concept with its own TV programme, magazine, events and Academy.
Worked for (amongst others): ABN AMRO Bank, Rabobank, UWV, Oxfam Novib, NSGK, several Womensnetworks, VUmc, FNV Bondgenoten, Hartstichting
Training
Your Media
Can you be found online? And is what we can find what you are actually about? How do you set yourself apart from the rest? Social media is the perfect means to make yourself more visible online but requires a lot of maintenance. How do you choose what to give your time to? All of these are questions that a modern woman should concern herself with. All of course complemented with a little how to step-by-step.
Learning objectives:
• determine in what areas you would like to characterize yourself
• choose which social media
• step-by-step creating/improving your LinkedIn profile
Max. 20 participants
Duration: 3 hours
Course materials included
Masterclass
Your Media
Can you be found online? And is what we can find what you are actually about? How do you set yourself apart from the rest? Social media is the perfect means to make yourself more visible online but requires a lot of maintenance. How do you choose what to give your time to? All of these are questions that a modern woman should concern herself with. All of course complemented with a little how-to step-by-step. Afterwards personal feedback and a second time at a later point.
Learning objectives:
• determine in what areas you would like to characterize yourself
• choose which social media
• learn how to write content for social media
• step-by-step creating/improving your LinkedIn profile
Max. 1 participant (one-on-one)
Duration: 4 hours
Course materials included
Coaching
Your Media
It is also possible to have a tailor-made one-on-one coaching session. You decide on topics and content of this session together with the trainer. The coaching session is set a convenient date and time for both you and the trainer.
Just 1 participant
Duration: at least 3 hours